Diamonds with a Conscience
LUXies, we’ve known since we were little girls playing dress-up that it’s always fun to adorn ourselves with lovely jewels!! Now that we’re older, wiser, and aware of the impact or choices make, wouldn’t it be great to jewel ourselves with environmentally conscious gems that DON’T sacrifice style?!
Well, we’ve just found a company that can help you do just that! Brilliant Earth is an amazing company that provides ethically harvested diamonds that dance with quality and brilliant luster! This company’s goal is to ensure your perfect diamond is ‘conflict free.’ Located in San Francisco, California, Brilliant Earth’s diamond center offers the opportunity to customize your own ring or to choose from a variety of styles.
Brilliant Earth’s philosophy is truly honorable, especially within the jewelry industry and the problems associated with Blood Diamonds. They’re taking a strong environmental stance in honor of quality and human care by committing to only using socially responsible practices in harvesting diamonds. Their commitment to change is also evident in helping ‘to promote underdeveloped communities ravaged by the diamond trade by donating 5% of all profits’ directly to local African communities that have been negatively effected.
Not to mention, they also offer eco-friendly gold and platinum settings as well! Style, ethical practices, and eco-friendly—this is definitely a LUX-ifed company!
With your purchase power, you’re not only investing in a piece of quality jewelry, but you’re also supporting Brilliant Earth’s values and giving back to communities that have been harmed by unethical practices.
Interested in a learning more about ‘diamonds with a conscience’, visit Brilliant Earth directly.
So LUX Nation, what do you think about this approach? Now that you’re equipped with the knowledge and sound philosophy driving the social ‘need’ to make a conscious difference, will this influence your buying behavior??
