Jewelry Brand Tacori Expands into Colored Gemstone Market
Fine Jeweler Tacori is expanding their presence by announcing a new spring line that’ll incorporate colored gems for the first time. Expect the traditional essence of the contemporary line, but much more LUX in design!
Originally, Tacori was birthed with a focus on engagement rings and wedding bands. It was started back in ’85 by Haig Tacorian. Though, about four years ago the brand did expand into more fashionable lines and even added a fourth collection, Tacori IV, that was sold exclusively on QVC.
“We needed to give women a reason to buy by creating a distinct look,” Haig said to WWD. “Bridal will always be the core of the company, but the possibilities are endless with fashion jewelry.”
With the continued success, Tacori felt it was time for a brand new focus. This new collection, 18k925, stands to be different, though do expect the same level of craftsmanship. The name of the line represents the different metals utilized in each of the pieces, 18k yellow and rose gold and sterling silver.
Some of the most elegant pieces will incorporate rose amethyst, red onyx, citrine and lemon and smoky quartz. This 100-piece collection is aimed at the LUX market and the metalwork intricacy is truly breathtaking. Expect pricing to range from $350 - $3,000.
18k925 will roll out next month and expects to continue expansion throughout the upcoming year. Expect to see it at Michael C. Fina in Manhattan and Soloman Brothers Fine Jewelry in Atlanta. You can recognize these pieces by the Tacori trademark crescent design stamped on them.
Tagged in: fine jewelry, gemstones, 18k925 collection, 100 pieces, tacori,
