Join the ‘Gap’ Inspired Global Movement: ‘Wear Your Art’ to Cure Aids
LUXies, what could better than wearing a T-shirt that stands for something?? Well, that’s exactly what Gap, Inc. is doing with their new Artist Edition T-shirt Collection launching this weekend!!
The ‘(PRODUCT) RED Artist Edition T-Shirt collection’ enlisted 12 artists to design specialty ‘pop-art’ Ts to support a cause worthy of our dollar! That’s right LUX Nation, 50% of all the profits will be gifted to the Global Fund organization to help eliminate AIDS in Africa!! Now this is what we call a fashion statement with a conscious!!
The featured artists range from the experienced to the up and coming including: James Jean, Geoff McFetridge, Non-Format by Kjell Ekhorn and Jon Forss, Deanne Cheuk, Keiko Itakura, Kari Moden, Nomoco, James Joyce, Stephen Kelleher, Stina Persson, David Hollier and Celia Calle.
To help kick off this new partnership, Gap will be featuring a live gallery next to their flagship store in San Francisco featuring 10 of the featured artists!! This interactive art exhibit opens July 25th and runs through August 10th.
“We take pride in working with (RED) and providing opportunities for our customers to participate in the fight against AIDS in Africa,” said Ivy Ross, executive vice president, Gap Marketing. “With our heritage in redefining classics, we love how this collaboration with original artists to rework our iconic t-shirt provides consumers with unique, meaningful pieces that serve a very important purpose.” –via Press Release
You can pick up your wearable style statement at any of the Gap stores nearest you, the San Francisco art exhibition or the Whitney Museum of American Art in New York City!!
So LUX Nation, are you inspired to support a cause and embrace your ‘inner art enthusiast’ by purchasing yours today!? 
Tagged in: gap inc, celia calle, wear your art, keiko itakura, david hollier, kari moden, cure for aids, geoff mcfetridge, global fund, stephen kelleher, stina persson, nomoco, james jean, deanne cheuk, james joyce, jon forss, product red artist edition t-shirt collection, non-format by kjell ekhorn,
