Lauren Conrad: Making a Fashion Comeback
Lauren Conrad the fashion designer, take two. It didn’t take long for the reality star to get back on the wagon and prove to the world she has what it takes to create a successful clothing label. Just over a month ago, we reported Lauren’s decision to put her personal clothing line on hold, and rather then revamping and re-launching, it looks like she has decided to go a little different route. Lauren is now teaming up with Kohl’s department stores to create a new line LC Lauren Conrad. Their strategy is to launch this fall with apparel, before expanding into handbags, shoes, jewelry, intimates and sleepwear. We speculate the strategy is a teaser to feel out the market and see how it reacts to the product before expanding into other areas. Price point was one of the biggest complaints about her former line, but this time around it will be a non-issue as most of the designs will run $20-$60.
“Partnering with a successful national retailer like Kohl’s supports my mission to make great clothing accessible to young women everywhere,” Lauren said in a press statement. Quote People.com.
We will keep you updated as Lauren goes round two and LC Lauren Conrad debuts at kohls.com. Live. Love. LUX.
