Make a Global Difference through Fashion with Bel Espirit
‘Beauty is in the eye of the beholder’ captures the essence of this new challenge launched by International ethical fashion showroom, Bel Espirit.
Starting the week of Nolcha Fashion Week in February, they’ll launch this Global T-shirt Contest to invite people from all over the world to participate. So whether you’re a designer, artist or simply a t-shirt enthusiast this contest could be for you! Kids are also invited and their designs will have their own category for creativity.
Do note LUXies, Bel Esprit isn’t only using the global force of fashion to get those creative juices flowing, they’re also helping to raise funds and awareness for a powerful cause, the ‘HEAL Africa’ program, as well as support stronger fair trade initiatives! Making this affair very LUX!
“HEAL Africa provides medical and surgical services to the victims of gender based violence suffered from the military conflict in the region, as well as treating obstetric fistula from complications in childbirth. They have established a network of safe houses that offer support, shelter, and provide education and teaching skills like learning to sew and make bread or soap, basic business skills, and bringing other opportunities.”—According to healafrica.org.
The theme of this competition will be ‘for those who dream of a beautiful world’ and the t-shirt submission must capture the essence of the design challenge and reflect a personalized definition of beauty. As you can imagine, this might take on many forms and that’s the aim, to show off many definitions and representations of a beautiful world.
Ideally, this contest is meant to encourage localized support within various regions, to contribute to a global campaign that reflects the diverse and creative expression globally!
For any local area wishing to participate, know that the local contest winners will be featured with their design on the ‘Donate Design’ website to capture as much diversity as possible for a ‘beautiful world.’ This just might be incentive enough for some local sponsors to get involved!
There are several roles that may inspire you to participate: media partner, retail sponsor, corporate sponsor or participant! If any of these sound of interest to you please visit donate-design.org for more information.
So LUX Nation, what do you think of this new global campaign and its theme? We’d love to hear from you. What is your ideal version of a ‘beautiful world’?
Tagged in: fashion, philanthropy, bel esprit, healafrica.org, global t-shirt contest,
