The Temperature Rises with the New ‘Heat’ Campaign by Beyoncé
From her seductive look to her LUX-apparel, Beyoncé holds nothing back for the commercial of her new fragrance ‘Heat.’
Set against a red-hot wall, the star is shot in a tub scene that leaves little to the imagination, while her ‘Fever’ soundtrack cements the ultra-cool vibe. To say the least, the name of the fragrance is definitely embodied in each frame capturing the viewer’s attention!
The ultra-bootylicious songbird was determined to create a scent that embodied the elements that most reflected her own brand. This was done in partnership with Coty. Which was quite a surprise, given they’re the rival of Jay-Z’s signed distributer for fragrances, Parlux.
“For me, fragrance reflects a woman’s attitude and unique sense of style,” Beyoncé had said in a press release, according to independent.co.uk. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance [...].”
Made with the lush combos of ‘red vanilla orchid, magnolia, neroli and blush peach’ be prepared to tantalize your olfactory senses with something extraordinary. Heat hits the shelves this February and will be offered in three sizes. Price range is expected to be from $39 to $59 depending on the size you select.
If you would like to stay up to date on this HOT new fragrance, visit their Facebook Fan Page or their official dedicated fragrance site.
So LUXies, what do you think of Beyonce’s look above? What about her new fragrance?
Tagged in: beyonce knowles, february 2010 release, heat fragrance, sexy commercial,
